Which of the following is NOT one of the CII Code of Ethics principles?

The principle of profit maximization does not align with the CII Code of Ethics. The Code emphasizes priorities such as integrity, service, and compliance, which collectively aim to establish trust and uphold professional standards within the insurance industry.

Integrity fosters honesty and ethical business practices, ensuring that professionals earn and maintain the trust of clients and colleagues. Service focuses on providing quality assistance to customers, prioritizing their needs and ensuring a positive experience in dealing with insurance matters. Compliance is essential, as it ensures adherence to legal and regulatory frameworks, contributing to professionalism in practice.

While profit is an important aspect of business, the pursuit of profit maximization as a core ethical principle can lead to practices that may compromise integrity and service, ultimately damaging client relationships and the industry's reputation. The CII Code, therefore, centers on ethical behavior and responsible practices rather than prioritizing profit above all else.