What principle in the CII Code of Ethics focuses on promoting ethical behavior in insurance?

The principle of integrity in the CII Code of Ethics emphasizes the importance of honesty and maintaining high ethical standards in all dealings within the insurance profession. It encourages individuals to act in a trustworthy manner, ensuring that their actions build confidence and respect among clients, colleagues, and the public. This principle serves as the foundation for ethical behavior, guiding insurance professionals to uphold not just their own integrity but also that of the industry as a whole.

By promoting integrity, the code supports the expectation that practitioners will provide authentic, transparent, and fair service to clients. This builds long-lasting relationships based on trust, which is crucial in the insurance sector where clients often rely on agents and brokers to guide them through complex products and services.

Additionally, integrity ensures compliance with laws and regulations, thus fostering a culture of ethical conduct that protects the interests of both clients and stakeholders in the industry. While the other principles—such as focusing on the client's interests or service—also play significant roles in ethical practice, integrity remains central to fostering a culture of ethical behavior overall in the insurance profession.