What is the main function of ancillary insurance intermediaries?

The primary role of ancillary insurance intermediaries is to offer insurance services that are related to the primary products they supply. This means they integrate insurance into their primary business operations, enhancing the value of their main offerings. For example, a travel agency might provide travel insurance as an ancillary service, complementing the travel bookings they facilitate.

This not only adds convenience for customers but also allows ancillary intermediaries to enhance their product range and meet customer needs more comprehensively. Customers can obtain insurance products associated with their main purchases through these intermediaries, facilitating a more streamlined purchasing experience.

The other options focus on different roles within the insurance industry and are not specific to the functions of ancillary intermediaries. Selling insurance products or providing customer service for claims might involve more traditional insurance brokers or agents. Conducting market research is a different function altogether, typically undertaken by analysts or market researchers rather than intermediaries who focus on the direct sale or provision of insurance services.