What is the main focus of transactional selling?

The main focus of transactional selling is to highlight product features and benefits. This approach is characterized by a more immediate, short-term sales strategy, where the emphasis is placed on the specific attributes of the product and how they benefit the customer in making a purchasing decision.

Transactional selling often involves presenting the product's key features that differentiate it from competitors, thereby promoting a quick decision-making process. This strategy aims to fulfill immediate needs rather than fostering a deeper relationship with the customer, which aligns with the goal of closing sales efficiently.

While understanding customer needs, building long-term relationships, and providing personalized service are all valuable aspects of sales, they are more aligned with consultative or relationship-based selling approaches where the focus is on creating ongoing partnerships and tailored solutions rather than just completing a transaction.