How is quantitative feedback typically collected?

Quantitative feedback is primarily collected through structured methods that allow for numerical analysis, which can be aggregated and statistically evaluated. Customer surveys are designed to gather specific, measurable information from respondents, often using closed-ended questions that facilitate easy quantification of the data. This type of feedback yields statistical insights, such as satisfaction ratings or preferences, which can be analyzed to identify trends or patterns.

In contrast, focus groups, social media analysis, and in-depth interviews tend to provide qualitative feedback. Focus groups involve open discussions, which prioritize opinions and insights rather than quantifiable data. Social media analysis can reveal trends but is often based on sentiment rather than structured measures. In-depth interviews aim to explore individual experiences and insights, making them less about quantifiable data and more about detailed qualitative understanding. Thus, customer surveys are the most suitable method for collecting quantitative feedback.